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Caution and Hope in These Changing Times
As marketers, we have a number of choices in this troubling economy. The most difficult, but most rewarding, is to push onward and use our skills to uncover the upside of this downturn. By Gordon H. Bell
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Testing Faster, Testing Better
In the midst of a pressure-cooker economy, circulators are re-engineering their testing strategies to drive results deeper, faster and more efficiently.
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