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B or not to B
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2008 In-House Fulfillment Systems Report Online integration is still at the forefront of in-house system challenges, but developers are working hard at making it easier for publishers to make the adjustments.
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As Renewals Churn... On the consumer-magazine side, the process of subscription renewals is in a perpetual state of reinvention, but the long-term trend is decidedly online.
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Mission: Evangelize 8020 Publishing’s new consumer marketing VP Laura Simkins discusses how she plans to use JPG’s already loyal online community to bring in even more subscribers to print and the Web.
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